Course curriculum

  • 01
    Introduction
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    • Course Syllabus
  • 02
    Content Marketing
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    • 1. Copywriting for Beginners
    • 2. Content that People Love to Read and Google Loves to Rank
    • 3. Discover Content Ideas
    • 4. Blogging for Growth
  • 03
    Search Engine Marketing
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    • 1. Introduction to SEO
    • 2. SEO Today: Strategies
    • 3. SEO for Website Growth
  • 04
    Social Media Marketing
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    • 1. Introduction to Social Media Strategy
    • 2. Top Tips for Growing your Followers
    • 3. Context is Key
  • 05
    Email Marketing
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    • 1. Getting Started with MailChimp
    • 2. Designing Effective Emails
    • 3. Measuring Impacts with Metrics
  • 06
    Google Platforms
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    • 1. Fundamentals of Google Analytics
    • 2. Google Ads Essentials