About this course

  • What is the SEA Model?

    The SEA Model is the search engine evaluator course for Google raters. It’s tailored to applicants who are preparing for the qualification test at Leapforce / Appen or Lionbridge and also evaluators who are looking to improve their performance and rating skills at work. It's also suitable for SEOs and marketers looking for a competitive edge by learning more about search evaluation and applying this knowledge in their content and optimization strategies.

  • How is it different from Google's general guidelines?

    Google’s General Guidelines on search quality rating consist of a PDF document with 150+ pages. To work as a search engine evaluator for Google, you must read and understand those guidelines. It’s official, mandatory and made available for free. The SEA Model is an online course that was designed to be used as a supplementary resource to the general guidelines. It’s not mandatory and it's paid. The SEA Model is innovative both in terms of methodology and content. It organizes all aspects that should be considered when performing search evaluation in a systematic, didactic and entertaining way.

  • Is it easier than Google's guidelines?

    Probably not. You should think of it more as an alternative, advanced version of the guidelines. What you will find in the SEA Model took me years of hard work to put together. It’s those kinds of things that separate top raters from average raters. Experienced raters from newbies. It’s funny that when you first read the guidelines, you will probably find it complex and after a couple of weeks on the job, you will probably find it vague. One of my challenges with this project was to create something more meticulous than the guidelines, but that wouldn’t feel very complex. Independently on whether you find it easy or not, you can rest assured that the tips, tricks and techniques you will learn in this course will substantially improve your repertoire as a rater. If that will make you get to the top 10%, top 20%? Time will tell, but it will definitely help!

  • Does the SEA Model work for Bing's rating project?

    Nope. The SEA Model is tailored only to participants, enthusiasts and applicants for Google’s search quality rating project.

  • Why some of the terminology used in the SEA Model is different from the terminology used on Google's guidelines?

    Just as important as understanding what this course is, is understanding what it is not. The SEA Model is not a video lesson version of Google's guidelines. It wouldn’t be anywhere near as valuable if it was. Everything in this model was thought so that it makes sense on its own and in a way that facilitates the use of mnemonics, which are techniques to help the brain retain and recall important information. So, for example, you will notice that the rating labels used in the model are Bad, Below Average, Medium, Strong and Strongest, while the labels used in the general guidelines are Fails to Meet, Slightly Meets, Moderately Meets, Highly Meets and Fully Meets. It doesn’t matter! Google may change these labels tomorrow and everything will still work the same.

What makes the SEA Model special

It will make you think like an experienced rater, even if you’ve had no previous contact with search evaluation before

  • Entertaining

    Through the use of mnemonics and having the sea as the course theme, mastering search evaluation can be a fun experience!

  • Systematic

    You will learn how to approach any evaluation task in a structured and organized manner, never to miss any important aspect in your analysis.

  • Accurate

    Failing the qualification test or having quality issues at work despite following the guidelines? Learn how to come up with the most appropriate rating.

Price

Reviews

  • Amanda P.

    “Surprisingly different from the guidelines. Definitely worthy!”

    “Surprisingly different from the guidelines. Definitely worthy!”

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  • Jasmine Davis

    “Great ”

    “Great ”

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  • Kajri Lal

    “very entertaining. It teaches us how to think in a logical manner.”

    “very entertaining. It teaches us how to think in a logical manner.”

    Read Less

Course curriculum

  • 01
    Introduction
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  • 03
    Diamond Rating Steps
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  • 04
    1. Understand the Query
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  • 05
    2. Assign a rating
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    • Lesson
  • 06
    2.1 C-Attributes
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    • Intro
  • 07
    2.1.1 C-Attributes - Consistent
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    • Lesson
    • Sail the SEA
  • 08
    2.1.2 C-Attributes - Comprehensive
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    • Lesson
    • Sail the SEA
  • 09
    2.1.3 C-Attributes - Convincing
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    • Lesson 1
    • Lesson 2
    • Summary
    • Sail the SEA
  • 10
    2.2 Stars & Superstars
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    • Lesson
  • 11
    2.3 Estimated Rating Ranges
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    • Lesson
  • 12
    2.4 Intersections
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    • Lesson
  • 13
    2.5 Special Ratings
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    • Lesson 1
    • Lesson 2
  • 14
    2.6 Special Features
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    • Intro
  • 15
    2.6.1 SF #1 - Quantifiers
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    • Lesson
  • 16
    2.6.2 SF #2 - Downgrade Force
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    • Lesson 1
    • Lesson 2
  • 17
    2.6.3 SF #3 - FREE SAILOR
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    • Lesson 1.1
    • Lesson 1.2
    • Lesson 2
  • 18
    3. Compare the results
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    • Lesson 1
    • Lesson 2
  • 19
    4. Submit the ratings
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    • Lesson
  • 20
    Addendum
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    • 5.1. The Official Rating
  • 21
    The Model in Action: Simulating a real task
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    • Task (part 1)
    • Task (part 2)